In the ongoing dialogue about the pros and cons of how involved to get in the social media revolution comes a real monkey wrench: Unvarnished.
In case you haven't already heard, Unvarnished, which is currently in beta testing, is a new social networking site that will allow “people rating” — from the sounds of it, kind of like LinkedIn on crack cocaine.
Actually, from the description, Unvarnished seems to more closely resemble sites like Yelp and TripAdvisor, except what's being ranked (or ranked on) isn't a company, it's you. Yes, Unvarnished allows anonymous reviewers to take potshots, not at your business, but you as a business professional.
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