A survey of U.S. consumer experience with a variety of professions finds they rate their interactions with independent insurance agents as less than enjoyable.
Forrester Research Inc. last week released the results of its "Customer Experience Index 2010″ for a number of different industries throughout the United States, including insurance providers.
Independent agents received an overall score of "okay" from the more than 4,600 consumers surveyed about a variety of companies. The survey, done over the Internet last October, asked consumers to rate providers–including agents and carriers–on three areas: "meets needs," "easy to work with" and "enjoyable."
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