NU Online News Service, Feb.25, 12:02 p.m. EST
Despite budget cuts and the growing strength of social media, insurance firms continued a heavy reliance on direct mail to get their message out, a research firm reported.
During 2009: life insurance mail offers rose 9 percent from 2008, health insurance offers increased 4 percent, and property and casualty direct mail declined 5 percent. In contrast, credit card direct mail fell by approximately one-third Mintel Comperemedia, in Chicago, said.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
