NU Online News Service
In a rapidly evolving digital world, comparing the highlyregarded Tylenol recall of 1982 to the current recall of Toyotaautomobiles is like comparing "the Apple 2e computer of 25 yearsago to the Apple iPad. It's an entirely different world," said areputation risk management expert.
Chris Gidez, director of risk management and crisiscommunications at Hill & Knowlton, a public relations firm,told National Underwriter that while Tylenol is consideredthe "gold standard" for risk management, that recall, the result ofproduct tampering, happened at a different time--before the age ofthe Internet.
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