NU Online News Service
In a rapidly evolving digital world, comparing the highly regarded Tylenol recall of 1982 to the current recall of Toyota automobiles is like comparing "the Apple 2e computer of 25 years ago to the Apple iPad. It's an entirely different world," said a reputation risk management expert.
Chris Gidez, director of risk management and crisis communications at Hill & Knowlton, a public relations firm, told National Underwriter that while Tylenol is considered the "gold standard" for risk management, that recall, the result of product tampering, happened at a different time--before the age of the Internet.
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