Updates about the massive Toyota recall are coming out daily, sometimes hourly. There are more recalls and more concerns from drivers—a public relations nightmare of the worst kind. Not only are huge dollar amounts and a company's reputation at stake, but potentially people's lives.
Yesterday a statement in the media by Chris Gidez, director of risk management and crisis communications at Hill & Knowlton, a public relations firm, got my attention. He made this point: “Today companies have to be Johnny-on-the spot as soon as something hits,” he said. “We live in a Facebook world and you have to move fast to keep consumers informed.”
I contacted Mr. Gidez for an interview and posted a story on our Web site today at http://property-casualty.com. He made some good observations comparing the two cases.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
