In an earlier post, I notedmy discomfort in merely reporting that insurers had little-to-noexposure in earthquake-ravaged Haiti, asking for examples ofindustry players helping to raise rescue, relief and recoveryfunds. While not up to the level of Hollywood stars pledging $1million or more out of their own pockets, the industry has begun torespond to the humanitarian crisis on the island.

Among those contributing thus far, we've heard from thefollowing:

• ACE Group announced that its ACE CharitableFoundation will donate $250,000 to the American Red Cross HaitiRelief and Development Fund. The foundation will also match ACEemployee donations to the Red Cross fund on a dollar-for-dollarbasis.

“We are deeply saddened and disturbed by the immense loss oflife, suffering and destruction that the people of Haiti haveexperienced,” said Evan G. Greenberg, chair and chief executiveofficer of ACE. “Our hearts go out to the Haitian people, who havelost many loved ones in this tragedy and face a difficult recoveryeffort ahead.”

• Allstate said its Allstate Foundation made adonation of $50,000 to the American Red Cross. The foundation willalso match employee contributions up to an additional $50,000 for atotal commitment of $100,000. In partnership with the American RedCross, the foundation set up a Web site for employees and agencyowners to give to the relief effort at http://american.redcross.org/allstate-emp.

• Aon Corp. announced it was making a $100,000donation to the Red Cross Haiti Relief and Development efforts, andwould match up to an additional $300,000 in contributions from itscolleagues around the world.

• Chubb Groupsaid it would head up a $500,000donation effort, contributing $125,000 to Doctors Without Bordersand the same amount to Share Our Strength. In addition, Chubb willmatch employee contributions to qualified relief organizations on atwo-for-one basis, up to $250,000. If total employee donationsexceed $125,000, Chubb said it will continue to match thoseemployee dollars on a dollar-for-dollar basis.

• The CPCU Society established a special fundto aid victims of the Haiti earthquake, matching the contributionsof its members and chapters up to $25,000. The funds will bedonated to the Clinton/Bush Haiti Fund of former Presidents BillClinton and George W. Bush. Society members and chapters have beenasked to submit their contributions by Feb. 19 “so that the aid canbe provided expeditiously.”

• Crawford & Company, a provider of claimsmanagement solutions, contributed $10,000 to Doctors WithoutBorders/Medecins Sans Frontieres to aid the group's medical reliefefforts in Haiti.

“Due to the nature of our business, we have witnessed first-handthe ongoing crisis in Haiti caused by last week's earthquake,” saidJeffrey T. Bowman, Crawford's president and chief executiveofficer. “Because of the critical need for medical care, we believethat a contribution to Doctors Without Borders will be the mosteffective one we can make at this time.”

• The Independent Insurance Agents and Brokers ofAmerica has created a matching fund for employees who wishto donate money to assist Haitian earthquake victims. Online tax-deductible contributions to the fund can be made atwww.independentagent.com by clicking on “About Us” andthen “Trusted Choice Disaster Relief Fund.” Contributions via checkshould be made payable to the Trusted Choice Disaster Relief Fundand sent to: Attn: Lillian Carter, Trusted Choice Disaster ReliefFund, 127 S. Peyton St., Alexandria, VA 22314

• New York Life Insurance Company said it woulddonate $100,000 and donate up to an additional $150,000 in matchingcontributions by employees and agents.

• Philadelphia Insurance Companies presentedthe American Red Cross with a $50,000 donation, teaming up with thePhiladelphia CBS-affiliated television station for “OperationBrotherly Love Help for Haiti.”

• Zurich Financial Services Group said itsZurich Foundation would match up to nearly $250,000 in charitablecontributions made by Zurich employees to recognized charitableorganizations.

Meanwhile, the Insurance Industry CharitableFoundation called on the industry to lend help to twoorganizations it recently supported with grants for theirhumanitarian efforts. The IICF said the International RescueCommittee, with 75 years of expertise in emergency response, andWorld Cares Center, which supports local groups, are in need offunds to support the relief effort in Haiti.

Contributions can be made to IRC at www.theirc.org/donate/donatenow-haitiand to World Cares Center at www.worldcares.org/content/donate-world-cares-center.

There are undoubtedly more carriers, associations and individualagencies helping raise relief funds. If you'd like, let us and theworld know by posting in the comment section below.

An industry that has taken so much flak for failing to payclaims after a disaster can go a long way to polishing itsreputation by stepping up in a situation like this.