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In our December look at agency Internet marketing, the first question in our reader survey was, “Does your agency/brokerage have a Web site?” The response was 81%. Why not 100%, you might ask.

Another person asking was Duke Williams, a blogger and consultant on agency Internet use. Last month, Duke decided to conduct an informal survey of “feet on the street results for actual agency Web presence.” His methodology was simple: he used the “find an agent” feature on many insurance carrier Web sites, and Googled the term “car insurance city name state name.” He used the SuperPages, YellowPages and about a half dozen other lists online.

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