“The imbalance is on display at the NAIC, where over a thousand industry representatives—many of whom are former insurance regulators—are paid to present and press the industry viewpoint during and between NAIC meetings,” he added.

Meanwhile, Mr. Birnbaum pointed out, there are only a handful of consumer representatives, most of whom are volunteers. “The current consumer participation budget at the NAIC is $120,000—less than the salary of one industry lobbyist,” Mr. Birnbaum said.

Still, I was disappointed to hear about Mr. Birnbaum leaving the field of battle, and not just because he “gives good quote,” as journalists say. I believe it's better to be a player than a distant spectator as broad regulatory policy is made. Out of sight, out of mind, if you will.

Be that as it may, Mr. Birnbaum suggested a number of intriguing suggestions on how to level the playing field when it comes to making sure the views of consumers are adequately heard.

As reported by Mr. Gusman, Mr. Birnbaum would:

• Create a Public Insurance Council, with 50 cents from each insurance policy sold collected by states to fund such a public or quasi-public agency.

States could pass laws establishing consumer organizations that would be authorized to enclose a one-page pamphlet with insurance policies that would “describe the organization and invite consumers to join for an annual membership.”

• Give consumers a veto over whether their premiums could be used for insurer lobbying.

“Consumers should be presented with a choice: 'Do you want any part of your premium to go to insurers for government relations, to a publicly chartered consumer organization for consumer advocacy, or neither?'” he suggested.

The question is, what would such an entity do? Would it have any regulatory authority, or simply represent the consumer's viewpoint?

And who would that “consumer” be? The Risk and Insurance Management Society already ably represents the interests of corporate insurance buyers. Would this new entity only represent individual consumers?

Would it be limited to personal lines, or would small-business owners–who often depend on their insurance agents to serve as their risk managers–have a voice via this new council as well?

How would policy be set by such a group? Indeed, that's the biggest complaint I hear about today's consumer advocates. Who elected them to represent consumers? Who sets their agenda? Who are they accountable to?

And how would such a national entity be created? By the NAIC, unilaterally? That could prove to be dicey. By Congress, perhaps as part of its overhaul of financial services deregulation–a subdivision of the widely discussed Insurance Information Office?

What do you folks think?