NU Online News Service, Dec. 11, 11:10 a.m. EDT

Twenty percent of agents and brokers in a reader poll said they are considering using social networking for marketing, but less than 25 percent currently employ it, according to an exclusive American Agent & Broker survey.

Published in AA&B's December issue on Internet marketing, the unscientific survey suggests that although agents may still be holding back from full involvement in social media, interest is strong in reaching customers through other Web methods.

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