If there's a lesson to be learned from Tiger Woods' recentpersonal disaster, it's that things happen that cannot be plannedfor—and that if something potentially explosive is uncovered, itshould not be hidden or kept from the media.
This is exactly what Tiger Woods did after his car crash in themiddle of the night. He basically hid in his house for days,refusing to talk to the police, let alone the press. The result waswild speculation, including an online story that his wife hadchased him with a golf club and had broken out his car windowbefore the crash.
The topic of dealing with the media during a crisis has beencovered by National Underwriter at several conferenceseminars, including RIMS and PRIMA. The message is to be up-frontand honest as soon as a situation is uncovered. Hiding somethingonly leads to wild speculation and eventually can ruin anindividual's or a company's reputation.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
