A couple of months ago, I called up my phone service provider to change the billing name on the account. Because I have another company’s Internet service on the phone line, I was told I could not change the billing name unless I closed the Internet account. The requirement didn’t make sense to me at first–after all, the phone number/service would not change, so what difference could it make to the phone company that it is being paid for under a different name?

Oh, sometimes I can be so na?ve. It subsequently did dawn on me at least part of the intent behind creating this hitch may be to see whether the phone company could cross-sell Internet service to me, too–a manipulation that left a bad taste.

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