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Saw6The latest sequel in the “Saw” movie series channels the public’s wrath against health insurers by targeting those in claims for its slice and dice genre–yet another example of how pop culture continues to capitalize on the industry’s poor reputation.

I’ve been on a crusade the past two years to speak out about the insurance industry’s reputational risk, and to convince insurers to take ownership of the problem. I’ve pointed out negative stereotypes about insurance perpetuated on TV shows and in the movies.

The latest example is in “Saw VI.” I’ve never seen any of these films, but since Hollywood has produced six of them, I imagine they are quite popular, particularly with the younger generation–those coming of age as future insurance consumers, that is.

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