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Saw6The latest sequel in the “Saw” movie series channels the public’s wrath against health insurers by targeting those in claims for its slice and dice genre–yet another example of how pop culture continues to capitalize on the industry’s poor reputation.

I’ve been on a crusade the past two years to speak out about the insurance industry’s reputational risk, and to convince insurers to take ownership of the problem. I’ve pointed out negative stereotypes about insurance perpetuated on TV shows and in the movies.


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