NU Online News Service, Oct. 13, 3:38 p.m. EDT
Insure.com Inc., the Web-based insurance quote service and brokerage, announced today it has sold its Insure.com brand name and related media assets for $16 million in cash to QuinStreet Inc.
The Darien, Ill.-based firm said it intends to change its corporate name to Life Quotes Inc., make its primary Web site www.lifequotes.com and will continue business under the Life Quotes and Consumer Insurance Guide brand names.
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