NU Online News Service, Aug. 31, 3:55 p.m. EDT
More than 80 percent of agencies have some level of agency management automation, but almost half of those agencies use outdated or old technologies which are not fully integrated, according to a recent Strategy Meets Action (SMA) report.
The report, "Agency Management Systems: Marketplace & Vendor Analysis--Satisfying Today's Needs, Positioning for Tomorrow's Opportunities," represents the first SMA-branded research published since the company was launched.
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