NU Online News Service, Aug. 21, 2:17 p.m. EDT

Selective Insurance Group Inc. announced it has appointed a branding specialist to its board of directors to improve the more than 80-year-old company’s marketing.

Former PepsiCo branding chief executive Cynthia “Cie” S. Nicholson was named to its board of directors earlier this week, the Branchville, N.J.-based property and casualty insurer said.

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