NU Online News Service, Aug. 21, 2:17 p.m. EDT

Selective Insurance Group Inc. announced it has appointed a branding specialist to its board of directors to improve the more than 80-year-old company's marketing.

Former PepsiCo branding chief executive Cynthia "Cie" S. Nicholson was named to its board of directors earlier this week, the Branchville, N.J.-based property and casualty insurer said.

Ms. Nicholson was senior vice president and chief marketing officer of PepesiCo North America where she specialized in branding. At PepsiCo she worked on branding Pepsi, Mountain Dew, Sierra Mist, Aquafina, IZZE, SoBe, and AMP Energy. She also worked on joint ventures with Starbucks and Unilever for Lipton Tea.

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