NU Online News Service, Aug. 18, 10:55 a.m. EDT

Overall customer satisfaction with auto insurance companies is up in 2009; however, rising rates associated with the onset of a hard market could lead to a negative perception among consumers, J.D. Power and Associates said.

In its recently released 2009 National Auto Insurance Study, J.D. Power and Associates noted that auto insurers have seen a five-year high in customer satisfaction for 2009, driven primarily by low premiums. Auto insurers averaged 801 on a 1,000-point scale, J.D. Power and Associates said, up by 14 points from 2008.

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