The Society of Certified Insurance Service Representatives (CISR) and the Society of Certified Insurance Counselors (CIC) selected Mr. Foronda as the winner from a field of 45 state winners.

After five finalists were chosen from this field, a blue-ribbon panel of five judges evaluated the finalists based on their individual contributions to the insurance community, as well as the strength of their essays on the topic: "Many in the insurance world believe that 'the price of insurance becomes more important to the client in the absence of value.' What are five ways a CSR can add value to the insurance-client relationship?"

Mr. Foronda was praised by his associates as "a perfect example of a customer service representative in our industry...always willing to go the extra step to accomplish excellent results for everyone." His associates cited his "aloha spirit" throughout his dealings with clients, co-workers and carriers, recognizing him for his positive attitude when handling stressful situations.

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