By now, I’ve become pretty much inured to the shameless product placements in TV shows paid for by advertisers desperate to get the attention of consumers armed with DVRs and fast-forward buttons. But Nationwide hit a new low recently in its sponsorship of the TBS sitcom “My Boys,” and I hope others don’t follow their lead.

Normally, companies just pay to position their products prominently within a show–such as those huge cups of Coca-Cola perched on the judges’ desk on “American Idol,” or the Cisco logo staring you in the face as the harried agents on “24″ hook up a video-conference call with the President of the United States.

But in the penultimate episode of this season’s “My Boys” (a show about a female sports columnist and her male buddies), one of the dudes develops an annoying habit–singing commercial jingles for no apparent reason.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.