While attending the RIMS opening reception at Disney World's Epcot Center in Orlando last week, I wondered whether it might be timetotake ontheindustry's lousy reputation once and for all with a bold, sanitized and most of all, entertaining exhibit highlighting howthe industry works and all the good itdoes for society! We could call it “The Insurance Industry Experience.”
This isn't as radical or as crazy an idea as you mightthink at first blush, as industries at least as odious in the public consciousness as insurance have taken similar steps to polish their tarnished image in the past.
Indeed, my favorite exhibit at Epcot has long been”The Universe of Energy,” whichshows how the dirty business of fueling our cars, factories and home electrical needs are accomplished. It used to be sponsored byExxon, then by ExxonMobil when the two oil behemoths merged. There were always lines around the block to get in–and why not, with life-sized dinosaurs inside and Ellen DeGeneres to guide us through the primeval setting!
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
