NU Online News Service, April 22, 1:37 p.m.EDT
While the majority of auto insurance customers stick with theircarrier, many customers shop for insurance, and keeping currentcustomers is critical to the long-term health of insurers, a J.D.Power and Associates survey finds.
The Westlake Village, Calif.-based marketing information servicereleased the findings of its "2009 Personal Insurance RetentionSpecial Report" today, finding that income and demographics playcritical roles in customer retention, even though the vast majorityof people remain with their carrier.
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