NU Online News Service, April 22, 1:37 p.m.EDT
While the majority of auto insurance customers stick with theircarrier, many customers shop for insurance, and keeping currentcustomers is critical to the long-term health of insurers, a J.D.Power and Associates survey finds.
The Westlake Village, Calif.-based marketing information servicereleased the findings of its "2009 Personal Insurance RetentionSpecial Report" today, finding that income and demographics playcritical roles in customer retention, even though the vast majorityof people remain with their carrier.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
