Bermuda, looking to jump-start its economy in light of the global financial crisis, has launched a new growth initiative–in part to counter negative publicity about the island’s image as a tax haven for insurers and other firms.

The “Bermuda First” program involves about 60 participants from “across the entire spectrum of Bermuda’s community,” according to its co-chair, Don Kramer, chief executive officer of Bermuda-based Ariel Reinsurance.

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