Concerned about their reputation, more major companies globally are investing substantial resources to manage their reputation risk and have increased their efforts to do so, according to a new report from The Conference Board.
"Safeguarding reputation is even more critical today because companies have developed successful ways to make reputation risk management part of their overall risk management," said Ellen Hexter, director, enterprise risk management at The Conference Board, a global business research and membership organization.
Ms. Hexter, who co-authored the report with Sandy Bayer, president of Bayer Consulting, said, "In addition, different stakeholder groups are becoming more sophisticated in how they drive corporate reputations."
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