WASHINGTON--Agencies seeking to survive in the future will need to develop a culture aimed at being more than a business selling a commodity, and the key is customer treatment, according to an agency consultant.
Larry G. Linne, president of the agency consulting firm Sitkins International, gave that advice yesterday in an address to insurance agency representatives here attending the 33rd AMS Users Group National Conference.
Mr. Linne said it is difficult to know what the future will be, but laying out a strategy that improves an agency's relationship with their client will help it survive into the future.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
