Alex Rodriguez isn't the only one with a major image problem on his hands. American International Group is also seeing its reputation go down the tubes, thanks to reckless credit default swap trading by its Financial Products unit, forcing the company to rely on mounting federal funds to stay afloat. Can AIG's innocent and financially-sound insurers distance themselves from their parent's toxic brand?

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That's the question of the day, following AIG's announcement last week that it would restructure to give its p-c subsidiaries some breathing room and a new corporate identity--AIU Holdings Inc.

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