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AIG Insurers Can Run, But Can They Hide Under New Brand?

Alex Rodriguez isn't the only one with a major image problem on his hands. American International Group is also seeing its reputation go down the ...

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Alex Rodriguez isn’t the only one with a major image problem on his hands. American International Group is also seeing its reputation go down the tubes, thanks to reckless credit default swap trading by its Financial Products unit, forcing the company to rely on mounting federal funds to stay afloat. Can AIG’s innocent and financially-sound insurers distance themselves from their parent’s toxic brand?

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