Fiserv, Inc., a provider of financial services technology solutions, has unveiled an enhanced market approach and new brand identity, affirming the company's commitment to the transformation of financial services technology.

The full integration of CheckFree's electronic commerce operations within Fiserv has been a catalyst to drive increased innovation and help clients grow their business and increase profitability.

All of the company's businesses have been unified under the new brand and report through two primary operating divisions led by Steve Olsen, former CheckFree COO and now Fiserv group president, and Tom Warsop, Fiserv group president. "We have aligned our organization in order to provide solutions that are responsive to the shifting needs of a dynamic market," says Jeffrey Yabuki, Fiserv president and CEO. "Our leadership is committed to delivering what clients need."

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