The insurance business never has suffered from a shortage of data, but developing it into intelligent information has been like harnessing the wind. As business intelligence has matured and improved, though, insurers have been able to focus on specific needs (with an eye out for the enterprise, as well).

BI has become more tactical in its deployment among carriers today, observes Novarica insurance director Matt Josefowicz. "We don't think that's a bad thing if you maintain an enterprise perspective," he says. "Over the past 10 years, traditional data projects come from a supply-side point of view. What we are seeing now is the evolution of demand-driven BI."

Companies need to start with a business case and then determine how to make it actionable, explains Josefowicz. Carriers then can go back and create the infrastructure to support achieving that business goal. "If you build the infrastructure intelligently, it can be leveraged to support other goals," he says. "The problem is you can build a massive database with an analytic layer on top, but if no one knows what to do with it, you are not going to get any business value out of it."

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