A survey of insurance executives finds the overwhelming majority believes in making it easier for agents to do business with them, but many fail to provide the tools necessary to accomplish that goal.

The survey sponsored by the Indianapolis-based National Association of Mutual Insurance Companies and Acton, Mass.-based consulting firm Deep Customer Connections asked nearly 400 property-casualty insurance executives about their ease of doing business (EDB) strategy.

The survey found that 98 percent said making it easy for their agents to work with them is a critical part of their business strategy.

"Although nearly every executive reported that EDB is a critical part of their strategy, the use of tools to support EDB performance is much less strong," said Nort Salz, president of Deep Customer Connections. "For example, only 70 percent report setting EDB goals."

"Our goal was to gather information the p-c carrier executives would find valuable as they plan and implement EDB programs," said Kristen Sizelove, NAMIC assistant vice president of member services. "We learned about what EDB initiatives carriers are taking and what they see as the biggest EDB challenges."

A copy of the report is available by contacting either Deep Customer Connections at www.deepcc.com or NAMIC at www.namic.org.

Special Reports /

Insurers Fail To Provide Efficiency Tools For Agents

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