A survey of insurance executives finds the overwhelming majority believes in making it easier for agents to do business with them, but many fail to provide the tools necessary to accomplish that goal.
The survey sponsored by the Indianapolis-based National Association of Mutual Insurance Companies and Acton, Mass.-based consulting firm Deep Customer Connections asked nearly 400 property-casualty insurance executives about their ease of doing business (EDB) strategy.
The survey found that 98 percent said making it easy for their agents to work with them is a critical part of their business strategy.
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