Grange Mutual Insurance unveiled a new branding campaign today designed to improve its promotion efforts and make online contacts by customers easier.
The Columbus, Ohio-based personal lines insurer showed off a new logo and online features during an online press conference. Phil Urban, president and chief executive officer for Grange, said the redesigned face of the company positions the company for continued growth and puts it in a position to help its independent agent base to deal with the direct writer promotions.
"We have worked very hard to position Grange for continued growth," said Mr. Urban of the close to 75 year-old company. "Our independent agents are under fire everyday with billions and billions of dollars of direct writer advertising and we need to make sure that our brand does a good job of supporting them and position them as value added insurance experts from a consumer's point of view."
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
