The women's issues show "The Balancing Act" will air a segment Monday featuring two members of the independent agent Trusted Choice branding campaign.

The Lifetime cable network television presentation is titled "Women and Insurance--Are You Covered? What You Need to Know About Your Insurance Needs."

Appearing on the program will be agents Sharon Emek, director of the CBS Insurance Coverage Group in New York, and Alex Soto, president of InSource Insurance Agency in Miami.

Ms. Emek is former chairwoman of the Independent Insurance Agents and Brokers of New York Inc. Mr. Soto is former chairman of the Alexandria, Va.-based Independent Insurance Agents & Brokers of America and a founding member of Trusted Choice.

"We are pleased 'The Balancing Act' chose Trusted Choice for our expertise on the insurance needs of women today," Robert A. Rusbuldt, IIABA president and chief executive officer, said in a statement.

"Sharon and Alex are respected leaders in the independent agency system, experts on insurance issues for consumers, and exemplary stewards of the Trusted Choice Pledge of Performance," he said.

The interview is scheduled to air nationally at 7 a.m. Monday, Eastern/Pacific, and 6 a.m. Central/Mountain. It will replay on March 4 and March 16. Ms. Emek and Mr. Soto will discuss a variety of issues including divorce and in-home businesses.

"Sharon and Alex will reveal to the viewers of 'The Balancing Act' the kind of sound advice Trusted Choice agents provide every day for insurance consumers," said Dave Evans, Trusted Choice executive director. "Trusted Choice agents provide personalized service designed to protect the needs of businesses and families."

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Trusted Choice Agents To Appear On Lifetime Network Program

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