Insurers are allowing lawyers to tie their hands behind their backs and gag their most obvious heroes, leaving them defenseless against attacks by their critics and hamstrung in efforts to improve their image. As Exhibit A, I present to you a letter from a reader sharing an interesting personal experience demonstrating the public relations obstacles that insurers face–often of their own making.
My blogs and columns about the need for an iconic insurance superhero to serve as a positive role model and help improve the industry's poor public image prompted a fascinating letter from Donna J. Popow, senior director of knowledge resources and ethics counsel at the American Institute for CPCU and the Insurance Institute of America.
She wrote to say she agrees with me that “the insurance industry has not done enough to improve its image with consumers,” adding that “in my personal experience, the insurance industry does not want to draw attention to itself.”
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