Greater risks from volatility in investment and underwriting performance, a more active merger and acquisition market, and regulatory changes could transform the insurance industry in the coming year, a new study finds.

According to the analysis by Ernst & Young consulting firm, this is a "time when challenges in the competitive landscape can become opportunities for the efficient and well-prepared." In this context, E&Y said it has identified seven key actions insurers should undertake:

o Redirect focus on premium pricing.

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