Progressive said it is expanding its prize for fuel and emission efficient vehicles to established auto manufacturers to "inspire a new generation of viable, super fuel-efficient vehicles," the company said.

Mayfield Village, Ohio-based auto insurer Progressive Insurance Automotive said its "X PRIZE," a multimillion-dollar competition designed to influence a new generation of fuel-efficient vehicles, has created a new category, the Demonstration Division for large, established automobile manufacturers.

"We believe that this new division provides an ideal platform for major automakers in the United States and European Union to promote their latest fuel-efficient vehicles, and we hope this announcement sparks new entries into the competition," said Peter Diamandis, president and chief executive officer of the "X PRIZE" foundation.

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