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Ian Parker, 43, of the United Kingdom, has been named chief executive officer of direct business for Zurich Financial Services Group for Europe General Insurance (EGI), the company said.

He had been interim head of the direct business in addition to his role as head of strategy for EGI for the last few months. Mr. Parker succeeds Theo Bouts, who was appointed chief operating officer for Zurich’s Global Life segment in July 2008.

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