Willis Group Holdings employee benefits practice has teamed up with NBC television's "The Biggest Loser" weight loss contest show to promote an incentive-driven consumer health and wellness program called "Winning with Willis."

The program's aim is to help companies lower healthcare costs by encouraging employees to lead healthier lifestyles.

Willis said it is making the program available to some nine million employees at the more than 30,000 U.S. companies for which it arranges employee benefits.

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