Over the last seven years, when three winners are named in the annual National Underwriter "Commercial Insurance Agency Of The Year" award program, nearly every firm cites employee benefit sales as a key component of their success.

This year was no different. The trio of 2008 winners all noted a commitment to selling benefits products during NU's recent "State Of The Independent Agent" Roundtable in New York City.

The three said benefit sales not only boost revenue and compensate for falling property-casualty premiums in a soft market, but help them provide a more comprehensive service to clients, while protecting against poaching by competing agencies.

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