Smart agents want to know what they can do to help grow their business in this soft market. Their best bet is to build stronger partnerships with their carriers.
Indeed, in the Deep Customer Connections' fifth annual “Ease of Doing Business” survey of over 8,100 independent agents, when asked, “What are the one or two most important things carriers should do to become easier to do business with?” agent comments reflected sentiments expressed by one survey participant: “Partnership is critical. Carriers must know [their agency partners], our objectives and motivation.”
Certainly partnership is a two-way street, and carriers arguably have the predominant role. But agents who participated in the survey suggested steps to take to seize the initiative to form business partnerships with carriers, leading to agency growth.
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