Insurance Technologies, provider of point-of-sale illustration software to the insurance and financial services industries, and Blue Frog Solutions, a developer of life and annuity order management and compliance solutions, have formed a strategic partnership.

The partnership will be a multiphased initiative. In the initial phase, Insurance

Technologies will launch a Web services infrastructure as part of its VisibleChoice multicarrier annuity sales platform and will leverage Blue Frog's Blue Source platform for uploading, versioning, and maintaining standards-based annuity product profile information.

The Blue Source infrastructure includes a process for the creation and maintenance of accurate product data and supports standardized ACORD Product Profile for Annuity (PPfA) data. Blue Source provides a library of business rules for a variety of different business uses, version control, and full PPfA source control, including development, pilot, and production environments.

The next phase of the new Blue Frog-Insurance Technologies partnership will encompass the preintegration of new business information into AFFIRM from VisibleChoice. The two solution providers also are leveraging standard ACORD XML and Web services for business reasons such as speed to market and cost-effectiveness for broker-dealers.

"We see great synergies between Blue Frog and Insurance Technologies," says Dan Smith, Blue Frog CEO. "This powerful partnership will ensure our common insurance distribution and broker-dealer customers will have an optimal solution with the most timely and accurate annuity product profile information."

"We selected Blue Frog Solutions as our first go-to-market partner in adapting to a model of flexibility in how financial advisors place new business orders," says Steve Horneman, vice president of marketing for Insurance Technologies.

Special Reports /

Insurance Technologies, Blue Frog Form Strategic Partnership

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