To identify your business as merely an “insurance agency” these days could prove fatal as clients seek far more expertise than just policy placement–demanding risk management support to limit exposures, the ability to tap alternative markets when necessary, and an aggressive claims advocate if losses occur. That full-service philosophy helped J. Smith Lanier & Company become the “2008 Champion” in the National Underwriter Commercial Insurance Agency of the Year award program.
“We put our client's needs and interests at the forefront of every decision we make,” the agency said in its award essay, which means going beyond just offering price quotes on policies.
“Our risk management consultative approach often involves alternatives to traditional insurance coverage, depending on what solution truly serves the best interest of our client,” the agency added, emphasizing that the most effective way to serve accounts is by forming a “true risk management partnership,” focused on loss prevention.
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