Keeping the customer satisfied is easier said than done in a soft market, but not if the client buys into a comprehensive loss control plan to keep the cost of risk under control, according to Roger Bouchard Insurance, which earned itself an Honorable Mention as one of the trio of winners in this year's National Underwriter Commercial Insurance Agency of the Year award program.
The Clearwater, Fla., agency–which handles some $334 million in commercial insurance premium volume through 35 producers and 211 total employees–keeps its accounts on board and grows its business organically by putting risk management and customer service front and center.
"By utilizing a consultative approach to risk management, we stay out of the competitive bid arena and focus on clients who see value in our resources," according to Tim Bouchard, the agency's chief operating officer. "Our sales philosophy is easy–show value in our capabilities and services rather than sell on price."
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
