Only 2 percent of auto insurance shoppers who receive a quote are successfully signed by auto insurance companies, and online selling is not as successful as direct contact, according to a J.D. Power and Associates study.

The Westlake Village, Calif., consumer research firm released its inaugural “2008 Insurance Escaped Shopper Study” examining the behaviors of auto insurance customers who recently shopped for a new insurance company. The study, done in April, was based on the responses from more than 8,400 auto insurance shoppers.

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