Only 2 percent of auto insurance shoppers who receive a quote are successfully signed by auto insurance companies, and online selling is not as successful as direct contact, according to a J.D. Power and Associates study.
The Westlake Village, Calif., consumer research firm released its inaugural “2008 Insurance Escaped Shopper Study” examining the behaviors of auto insurance customers who recently shopped for a new insurance company. The study, done in April, was based on the responses from more than 8,400 auto insurance shoppers.
J.D. Power said the study aims to better understand why shoppers either avoid, ignore or consider but do not purchase from insurance companies.
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