What might insurance company CEOs learn from Monty Python's “Spamalot,” you might ask? NU Associate Editor Mark Ruquet filed a column in this week's NU in which he made the leap, arguing that by listening to their legal departments more than their PR and marketing experts, they end up doing their images more harm than good, and undermining their reputations in the long run. Read on and feel free to offer your own take.
Spamalot Teaches Insurers
Valuable Marketing Lessons
BY MARK E. RUQUET
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