Schaumburg, Ill.-based Zurich North America announced it has launched a distributor-focused Web site providing news, information and educational resources "about the profitable insurance business segment of serving technology 'builders.'"
The site, www.techinsurance.zurichna.com, has navigation that enables distributors to access resources and tools needed to advise customers in the information technology, electronics, communications, factory automation and medical devices industry segments, Zurich said.
"Our goal in developing this site is to change the game in how insurance Web sites operate," said David Allred, director of Zurich's Middle Market Commercial's business unit's Technology Initiative. "Instead of just listing products and services for distributors to sell, we have created a site that can actually help them write business."
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