The message of a recent cartoon in “The New Yorker” was so self-evident that it didn't even require a caption. It showed a patient sitting on an examining table looking alarmed at his doctor, who was wearing a white coat covered with drug-maker decals. The doctor looked just like one of those race car drivers displaying all their sponsors. In this marketing-driven age of modern medicine, perhaps such attire for MDs is not such a bad idea.
After all, whenever I visit my doctor these days, I almost always see at least one, if not more, drug dealers (I mean pharmaceutical manufacturer sales reps), sitting and waiting to deliver their pitch.
Just like when you go “shopping” in the exhibit area at insurance conventions, these marketers come bearing gifts–pens, notepads, mouse pads, key chains, pretty posters…anything so the doctor (and the patients in the office) will remember their names.
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