It is truly amazing to me that after more than three centuries in business, virtually no one in this country outside of the insurance industry understands what Lloyd's of London really is, how it works, and what a critical role it plays in our economy. What can be done to change that? Must Lloyd's go so far as to launch a new reality TV show to educate the American public?
Lloyd's is trying to broaden awareness, but it's tough going because most “civilians”–those not part of the insurance industry–still think of Lloyd's as some exotic place where glamorous but essentially silly risks are placed, like some movie star's body parts.
Indeed, Chairman Peter Levene mentioned early on during an interview aired last night on the PBS program hosted by Charlie Rose, that Lloyd's recently covered “Ugly Betty's smile,” referring to actress America Ferrera, star of the hit TV show.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.