Allstate Insurance Company said it has named Desir?e Rogers as president of social networking to oversee the building of a social network allowing middle-market consumers to connect with each other and share their experiences with financial products.
Allstate said that Ms. Rogers in her newly created position will be responsible for building a social network. The company said in a statement, "Social networks are a new approach to harness the collective experience of consumers through interactive communities, affinity groups and new external relationships."
Previously, Ms. Rogers was president of Peoples Gas and North Shore Gas, now divisions of Integrys Energy Group. In that role, she launched "a range of strategic initiatives to improve customer service and integrate technology into company operations," Allstate said.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.