Allstate Insurance Company said it has named Desir?e Rogers as president of social networking to oversee the building of a social network allowing middle-market consumers to connect with each other and share their experiences with financial products.

Allstate said that Ms. Rogers in her newly created position will be responsible for building a social network. The company said in a statement, “Social networks are a new approach to harness the collective experience of consumers through interactive communities, affinity groups and new external relationships.”

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