A customer service consulting firm said a study it will release next week has found that customer satisfaction with insurance industry contact centers improved more than any other industry.

According to the research by Ann Arbor, Mich.-based CFI Group, customer service representatives score better than most sectors, trailing only retail contact center service reps.

The findings represent a big turnaround for insurers. Last year, the CFI survey found that insurance call center service scored below average ratings compared to five other industries.

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