In today’s integrated insurance world, adjusters need to keep agents and brokers fully apprised of the status of claims in addition to their usual contact with carriers, one broker strongly advised here at a gathering of top claims officials.

Competition among producers and an emphasis on servicing the customer has caused agents to become involved more than ever in the claims process, according to Rose Kuba, area vice president for claims and professional standards manager at Arthur J. Gallagher Risk Management Services.

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